Psychology of Giving: Otis Fulton on Donor Behavior and Fundraising Strategies

Wayne Zell and Otis Fulton dive into fundraising and donor behavior, focusing on peer-to-peer fundraising psychology. They discuss the Ben Franklin effect, cognitive dissonance, social comparisons, and the influence of relative wealth. The episode examines high net worth individuals, income inequality, and potential solutions. Insights into Turnkey for Good and charity involvement are shared. It concludes with a segment on selling a piece of your company, covering installment sales, non-grantor trusts, and tax implications.