Psychology of Giving: Otis Fulton on Donor Behavior and Fundraising Strategies
Wayne Zell and Otis Fulton dive into fundraising and donor behavior, focusing on peer-to-peer fundraising psychology. They discuss the Ben Franklin effect, cognitive dissonance, social comparisons, and the influence of relative wealth. The episode examines high net worth individuals, income inequality, and potential solutions. Insights into Turnkey for Good and charity involvement are shared. It concludes with a segment on selling a piece of your company, covering installment sales, non-grantor trusts, and tax implications.
Key Points
- Peer-to-peer fundraising leverages personal relationships, making it difficult for people to refuse a direct request from someone they know, which enhances its effectiveness.
- Wealth inequality in the United States exacerbates feelings of relative deprivation, leading to a range of societal issues including reduced charitable giving and increased social tension.
- Engaging with charities not only supports important causes but also provides personal fulfillment and has been shown to contribute to longer life expectancy.
Description:
Join us in this enlightening session with Dr. Otis Fulton, where he delves into the fascinating world of behavioral science and its pivotal role in marketing strategies for nonprofit peer to peer fundraising. Discover key psychological principles that can transform your approach making it more effective and engaging.
In this video, Dr. Otis Fulton, an expert in behavioral science, shares his profound insights on how understanding human behavior can significantly enhance your fundraising efforts. Whether you're a nonprofit professional, a student of psychology, or simply curious about the intersection of behavior and giving, this video is packed with valuable information.
To learn more about this topic connect with Dr. Fulton at Turnkeyforgood.com
To hear more interviews, visit us at Blueprint for Wealth
#nonprofits #charitablegiving #peertopeer #turnkeyforgood #estateplanning #legacyplanning #dynastytrusts #generationalwealth
Chapters
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| 1:26 | |
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| 9:26 | |
| 15:02 | |
| 19:36 | |
| 27:27 | |
| 31:55 | |
| 33:40 | |
| 33:53 | |
| 34:13 | |
| 35:52 |
Transcript
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