Building Success in MedSpa: Hormone Therapy, GLP1, Botox and Business Insights
Blueprint for Wealth with Wayne Zell
Wayne invites entrepreneurs to share their success secrets, challenges, and experiences. He covers crucial topics such as business exit strategies, increasing company value, leadership, business culture, and asset protection.
Wayne Zell
PodcastAI
PodcastAI

Building Success in MedSpa: Hormone Therapy, GLP1, Botox and Business Insights

E293 • Feb 13, 2026 • 34 mins

Cassie Lane discusses her journey in the med spa industry, detailing the services offered at Cassie Lane MedSpa (GLP1, Botox, Injectables) and the benefits of hormone replacement therapy. They explore market insights on GLP-1 medications and the challenges of managing a med spa team. Cassie shares her approach to growth and values-driven decisions, as well as the impact of COVID and private equity in the medical field. The conversation covers her exploration of a business sale and associated costs, membership program liability, and future business options including phantom stock. They also discuss employee retention strategies, concluding with contact information and closing thoughts.

Key Points

  • Cassie Lane's med spa thrives on providing personalized, high-quality aesthetic and wellness services that larger chain med spas often lack.
  • The introduction of a phantom stock plan has been pivotal in retaining key employees by offering them a sense of ownership and future financial incentives.
  • Despite receiving a desirable offer, Cassie chose not to sell her business, prioritizing her values and commitment to delivering exceptional care over immediate financial gain.

cassielane.com

Listen on Apple PodcastsListen on SpotifyListen on YouTube
- / -