Blueprint for Wealth with Wayne Zell
Wayne invites entrepreneurs to share their success secrets, challenges, and experiences. He covers crucial topics such as business exit strategies, increasing company value, leadership, business culture, and asset protection.
Phil Risher's Insights: Digital Marketing Strategies and Growth for Home Service Businesses
Wayne Zell dives into the world of digital marketing with Phil Rischer, focusing on strategies tailored for home service businesses. They discuss effective lead management and nurturing client relationships while addressing the challenges of balancing traffic sources and scaling operations. Phil highlights essential tools for CRM and lead management, and the importance of building a cohesive marketing and sales team. The conversation explores operational efficiency, success metrics, and the distinction between marketing and sales in terms of lead quality. They also touch on business growth and exit strategies.
Key Points
- Effective digital marketing for home service businesses hinges on tracking return on ad spend, managing leads efficiently, and nurturing customer relationships through automated follow-up sequences.
- Scaling a home service business requires replacing yourself in lower-level tasks, implementing a cohesive marketing plan, and hiring key roles such as customer service representatives and salespeople.
- Measuring success involves tracking leads, jobs, estimates, total revenue, and new customers year over year to identify areas for improvement and ensure sustainable growth.
Chapters
| 0:00 | |
| 5:28 | |
| 9:56 | |
| 14:23 | |
| 17:55 | |
| 20:22 | |
| 21:28 | |
| 24:02 | |
| 24:48 | |
| 27:18 |
Transcript
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